Sustainable Meat Mix with Jackfruit JACK'S SECRET
3yr Operational
in Uganda 500+ Smallholder farmers
in our network 60/40 Beef-to-jackfruit ratio,
full meat experience 8.8 Independent Impact
Readiness score /10
 

NOT PLANT-BASED.
NOT MEAT.
BOTH.

Jack's Secret makes a 60/40 beef-jackfruit mix that gives you the full meat experience: texture, taste, satisfaction, while cutting the CO2 footprint in half. No compromise. No lecture. Just better meat.

Get in touch -> Our products
Our story

BAUKE
DEKKER,
FOUNDER
& CEO.

I started Jack's Secret with one conviction: the meat industry is one of the largest contributors to CO2 on earth. The most effective way to change that is not to lecture people, but to build something so good they choose it themselves.

Jackfruit turned out to be that something. Grown in Uganda. Processed locally. Sold across Europe. And along the way, what started as an ingredient became a mission, and the mission became a system.

Today, Jack's Secret operates its own farm-to-fork supply chain with 500+ smallholder farmers in Uganda, processing locally and shipping verified, EUDR-compliant product directly to European retail and foodservice partners.

"What we are building is not just a product. It is proof that sustainable food can taste better, cost less, and do more good."
½
CO2 footprint
versus pure beef
80%
Of African jackfruit
is food waste, we fix that
350t
Yield per hectare,
world's most productive crop
26
Direct jobs created
per processing hub
Why it matters

THE MEAT INDUSTRY
HAS A PROBLEM.
WE HAVE THE ANSWER.

Livestock produces more greenhouse gas than all global transport combined. People want to eat more sustainably, they just don't want to give up the taste. That gap is exactly where Jack's Secret lives.

01 . Climate

14.5% OF GLOBAL EMISSIONS

Livestock generates more greenhouse gas than all transport combined. Every kilogram of beef costs the planet 27 kg CO2. Our 60/40 blend cuts that in half, per kilogram, at scale.

02 . Consumer

THE GUILT GAP

Pure plant-based has stalled. Consumers want impact without sacrifice. Jack's Secret delivers the full beef experience while making sustainability a by-product of a great meal, not a compromise.

03 . Market

HYBRID IS THE FUTURE

The next wave in protein is not meat replacement, it is meat enhancement. Real beef blended with natural plant protein. Affordable. Familiar. And better for the planet by design.

Our products

REAL TASTE.
REAL IMPACT.

All Jack's Secret products are built on the same foundation: 60% real beef, 40% Ugandan jackfruit. The jackfruit blends in naturally, absorbing flavour, replicating texture, and reducing environmental impact without touching the eating experience. Available fresh and frozen, for retail and foodservice.

Retail . Foodservice

HYBRID BURGER PATTY

Our signature 60/40 burger delivers the sear, the bite, and the satisfaction of 100% beef, with half the CO2. Ready for grill, pan, or plancha. Available in fresh and frozen formats for retail shelves and professional kitchens.

60/40 Beef-Jackfruit
Retail . Foodservice

HYBRID MINCE

Versatile 60/40 mince for bolognese, chilli, tacos, and beyond. The jackfruit shreds to match beef's fibrous structure so closely that the finished dish is indistinguishable, until you check the label.

60/40 Beef-Jackfruit
Foodservice . Catering

HYBRID STRIPS & PULLED

Pre-seasoned or neutral, our strips and pulled formats are built for fast foodservice: wraps, bowls, pizza toppings, hot counters. Consistent, EUDR-verified, and cost-competitive with conventional beef.

60/40 Beef-Jackfruit
White-label . Private label

CUSTOM FORMULATIONS

Our formulation library is available to partners who want to launch hybrid meat under their own brand. We supply the supply chain, the recipes, and the EUDR compliance. You control the brand and the go-to-market.

Partner Programme
The infrastructure behind the product

WDT-HUB
NETWORK.

Jack's Secret is not just a food brand. It is built on a physical operating system: the WDT-Hub Network, a chain of rural agri-processing hubs in Uganda that turns smallholder jackfruit into verified, export-ready product.

Each hub is a 15 km catchment cell serving 500+ farmers, housing a processing facility, clean energy, circular composting, and a live Plexaris AI data connection. The first hub operates in Kayunga. Bugiri Free Zone is next. WDT-Hub is a joint venture between Jack's Secret Food Group and Plexaris AI, with Circuworld as preferred supplier of the Mobile Bio-Converter technology.

WDT-HUB.COM ->

90K
kg/year dried jackfruit
per hub
26
Direct jobs
per hub
15km
Catchment radius
per hub cell
4+
Revenue streams
per hub
WDT-Hub Network . Six core functions

AGRI-PROCESSING

Drying, grading, and packaging at source. Post-harvest loss eliminated. Consistent quality for export to European buyers.

Core revenue

CIRCULAR ECONOMY

Mobile Bio-Converters turn organic waste into Organics Matter® fertilizer. Pyrolysis kiln adds biochar and generates carbon credits.

Circular revenue

DATA & COMPLIANCE

Plexaris AI runs traceability, EUDR due diligence statements, and carbon credit certification from every hub node in real time.

Platform revenue

CLEAN INFRASTRUCTURE

Off-grid solar, clean water, and community health access built into every hub. Resilient and self-sufficient by design.

Community value

FARMER FINANCE

Digital farmer profiles via Plexaris make smallholders bankable. AgroLink connects them to input markets and verified buyers.

AgroLink revenue

REPLICATION MODEL

The Mini Brian Fellows programme trains local hub operators who can anchor new cells across Uganda and East Africa.

Scale mechanism
Technology partner . Plexaris AI Africa The intelligence layer

DATA IS
THE NEW
SOIL.

Jack's Secret Food Group operates in deep partnership with Plexaris AI Africa, a Kampala-based technology company that provides the digital backbone of the entire hub and supply chain network. Plexaris works with a team of locally trained Ugandan AI specialists, young professionals developed in-country, bringing both technical capability and ground-level understanding of the communities the hubs serve.

Where Jack's Secret builds the food supply chain, Plexaris builds the intelligence layer: farmer digital identity, real-time traceability, EUDR compliance, and post-quantum sovereign digital identity via SPEAQ-ID. Together, they form one integrated system, physical and digital, inseparable.

PLEXARIS.AI ->

AgroLink

FARMER DATA PLATFORM

Digital farmer profiles, agri marketplace, input sourcing, and output traceability. Making smallholder farmers visible to banks, buyers, and certifiers in real time.

EUDR Compliance

DUE DILIGENCE BY DEFAULT

EU Deforestation Regulation compliance built into the supply chain from day one. One API call generates a verified Due Diligence Statement per shipment, before it was mandatory.

SPEAQ-ID . Post-quantum

SOVEREIGN DIGITAL IDENTITY

A post-quantum sovereign digital identity system with a live Uganda issuer node, giving legal evidentiary weight to every carbon credit, farmer certificate, and export declaration in the network.

Our mission

CUT MEAT
CONSUMPTION
IN HALF.
WITHOUT
CUTTING OUT
THE JOY.

Jack's Secret is a scalable solution for three of the biggest challenges facing the global food industry. We don't ask consumers to change. We change the product, and let the choice take care of itself.

01

CO2 reduction in the meat industry

By supplementing half of the meat with sustainable jackfruit, we reduce the carbon impact of every kilogram sold, at retail price, without premium positioning.

02

Food security & fair economics

Jackfruit is the world's most productive crop at 350 tonnes per hectare. Our supply chain creates direct economic prosperity for 500+ Ugandan smallholder farmers and jobs for single mothers and youth.

03

A more sustainable supply chain

By managing our own farm-to-fork chain, growing, processing, verifying, and shipping, we shorten the supply chain, reduce costs, and ensure traceability from field to shelf.

For industry partners

OUR
KNOWLEDGE.
YOUR
BRAND.

Jack's Secret is first and foremost its own brand, with its own identity and its own direct route to consumers across Europe. But our formulations, our supply chain, and our compliance infrastructure are too good to serve one brand alone.

We offer white-label and private-label partnerships to retailers, food manufacturers, and foodservice operators who want to lead the hybrid meat category under their own name, built on our recipes, our EUDR-verified Ugandan jackfruit, and our farm-to-fork traceability.

Become a partner ->
01

Proven recipes & formulations

Access our full recipe library: burgers, mince, pulled, strips, and beyond. Every formulation validated for texture, cook performance, and consumer acceptance across European markets.

02

EUDR-ready supply chain

Your product launches with verified, traceable, EUDR-compliant Ugandan jackfruit from day one. Compliance built in, not bolted on, powered by Plexaris AI.

03

Flexible commercial models

Full white-label or ingredient supply. We manufacture and you market, or we supply the jackfruit and you process. Adaptable to retail, foodservice, and manufacturing partners.

04

Impact as a selling point

Every kilogram supports 500+ Ugandan smallholder farmers. Your brand carries a verified origin story, with the data and certification to prove it on pack, in pitch decks, and to regulators.

LET'S TALK.

Whether you're a retailer, foodservice operator, investor, or potential partner, we'd like to hear from you.