Jack’s Secret:
A Flavorful Journey where meat and Jackfruit meet
Jack’s Secret:
A Flavorful Journey where meat and Jackfruit meet
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Just tasteful
At Jack’s Secret we don’t make compromises when it comes to taste. We guarantee the delicious old-fashioned meat flavor you crave.

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Jack’s Secret is committed to being tasty and above all, affordable. We believe that sustainability and good food should be within everyone’s reach.

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No Compromises
Our innovative combination of meat and Jackfruit maintains the wonderful meat experience without resorting to tasteless substitutes. We make no concessions when it comes to taste.

Are you eager to be a part of a better world without compromising your love for meat? Jack’s Secret welcomes you to a unique culinary adventure, where the perfect fusion of meat and Jackfruit surprises your taste buds and leaves a smaller ecological footprint. It’s not just a meal; it’s a tasty and sustainable revolution for every meat enthusiast. A new product perfectly fitted for these times.

We know there are carnivores that don’t want anything to do with vegetarian products. At Jack’s Secret we understand them, but also want to warn them. By constantly eating ‘real’ meat, the scary wave of always and everything vegetarian is getting closer. In no time, a tasteless lump of meat substitute next to your potatoes will be a normal thing. It’s a situation that nobody wants. Fortunately, there is an alternative to this scenario: the 50/50 solution of Jack’s Secret. Better for the environment, the animals, the world and… those real carnivores among us.

The future is now, and it’s flavorful! Join the Jack’s Secret revolution, where sustainability, fair opportunities and fantastic taste take center stage. Are words like sustainability, fair opportunities and a better world, things you live by? Do you get irritated by all those activists trying to get your daily piece of meat banned? At Jack’s Secret we do not believe in what is not possible or allowed, but rather in what is. The answer is Jack’s Secret, where every bite counts for a better future. Jack’s Secret – where taste meets personality, and every meal is a celebration of a greener tomorrow. Your taste buds will thank you, and so will the Earth.


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50/50 Lifestyle

At Jack’s Secret, we believe in a 50/50 Lifestyle – a delicious and healthy middle path that redefines the way we consume.  Not by radically renouncing meat, but by choosing a tasty alternative: Jackfruit and meat. Connoisseurs call this combination ‘indistinguishable from the real thing in terms of taste, structure and experience. If all the meat eaters choose this 50/50 Lifestyle, a lot of concerns about the climate and fears for the future of our planet will immediately disappear. It’s more than just a diet; it’s a movement towards a better world without sacrificing the joy of eating meat. Be a part of this flavorful journey where your choices matter.

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Our Jackfruit is sustainably planted, harvested, and processed in collaboration with farmers in Uganda, Africa. By buying the Jackfruit trees straight from the source we help those farmers straight away. A large part of the work is carried out locally, which also provides employment for women, among others. In the Netherlands, dried Jackfruit is mixed with meat using recipes from top chefs. By jumping on the Jack’s Secret train, you’re immediately part of a better world. A world where you don’t have to choose between vegetarian or meat, but where you find that familiar taste and experience in our products.



A study among Dutch people* reveals that 75% is willing to eat less meat but without big sacrifices.  Most respondents say that animal suffering and leaving behind a better world are the main reasons why they sometimes eat vegetarian food. However, the vast majority does not want to stop completely. After all, meat substitutes are expensive and do not come close to ’the real thing’. Jack’s Secret caters to the majority, offering a solution for those who want that meat experience without compromising on taste and contribute to a healthier planet. 

*Based on the sample of 229


About Jack’s Secret

Headed by the visionary entrepreneur Bauke Dekker, Jack’s Secret combines meat and jackfruit to create a revolutionary meat hybrid. Dekker, a meat enthusiast himself, recognized the environmental challenges but did not want to be part of the demonstration generation. Instead, he found a sustainable solution in Jackfruit by combining it with meat, creating a new and particularly tasty meat hybrid. The dried Jackfruit is used in their meals by large caterers and hotel chains. In addition, Jack’s Secret’s own production kitchen makes tasty products and meals for their end users.

Do you want to make the world better without becoming a green fanatic? This is now possible with Jack’s Secret. The new meat mix-up that will surprise your taste buds. Jack’s Secret is the sustainable, great-tasting revolution for every meat eater. With Jack’s Secret you don’t compromise on taste, you can experience the taste of meat. while at the same time helping to improve the environment and sustainability around the world. The meat supplement that fits perfectly with these modern times.

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